Now retired, Gerald Bower was associated with LSU and the School of Art since 1974. He served as a designer on the university staff, and then as a faculty member in the School of Art. He is a professor of art and teaches in the graphic design concentration. His work, research, and teaching have centered mainly on print and publication design.
Bower was the recipient of a number of grants and awards for his work as an educator in the field of advertising and graphic design. He spent 18 years on the board of the American Advertising Federation of Baton Rouge and is a past president of the organization. He won the group’s prestigious Silver Medal Award in 1991 for outstanding service to the organization. In 1997, he received the Pete Goldsby Award, the Baton Rouge advertising industry’s highest award. His awards as an educator are numerous and include the Dean’s Medal in 1985 for outstanding services to the College of Art & Design. He was cited for his contributions in advertising education at the regional level with the Seventh District of American Advertising Federation. He received the Don Hileman Teacher of the Year Award in 1990, the Otis Dodge Award for his contributions to education in the district in 1996, and the Bolton-McVicar for his commitment to advertising education in 2007.