In Basic Design, students investigate form and the delineation of space within a two-dimensional field, with an emphasis on hand skills and traditional design media. Students develop an understanding of basic design elements and principles and how these are used to formulate clear compositions.
In this course students are introduced to typography, considering the craft in terms of its history and application with a focus on its use as a communication tool. Through a series of letterform studies and typography projects, students learn how to apply the principles of typography to a variety of design problems.
Color Design focuses on the meaning of color and its use as an effective graphic design communication tool. The history of color from scientific and cultural perspectives is emphasized as well as a thorough applied exploration of the use of color schemes and other color techniques. Students explore the use of color in effective graphic design.
In this course, students gain an understanding of the basic elements and principles of visual communication while exploring relationships between form and content to expand on concept and meaning. Through a series of lectures and projects, students learn how to work with realistic graphic design boundaries and processes. Students are encouraged to explore and experiment with media, typography, techniques, and color application when solving problems, acquiring a basic level of familiarity and skill to translate communicative imagery within the digital environment.
This course is an introduction to fundamental graphic abstraction techniques. Students gain a greater understanding of the role of non-verbal communications in graphic design through series of projects. They learn to move from a drawn image in combination with typographic elements to create logos and symbols.
In Prepress Production Techniques, students explore studio techniques related to production problems in the graphic design profession. Topics include page layout, font and image file management, color, papers, printing techniques, finishing and binding methods. Students gain familiarity with production terms and commercial print processes. Assignments employ a series of projects designed to introduce students to traditional and contemporary prepress production techniques including typography, printing methods, and general specifications for print.
In this course, students develop typographic skills through functional and aesthetic use of typography and its application within the digital environment. Students explore the history of typography and its relationship with graphic design and learn to recognize how typographic signals can support written information and influence meaning when standing alone or combined with imagery.
This course explores problems in design related to the professional graphic design field, methods of reproduction, exhibition techniques, and digital applications. Students gain an understanding of advanced methods in graphic design through the creation and development of brand identity. They learn how to research and write a brand strategy and brand identity brief, design and produce a brand identity, and design and produce brand elements across multiple formats and media.
This course focuses on digital imaging technology and its application in graphic design. There is an emphasis on digital imaging aesthetics, emerging technology, and preparing images for print and multimedia applications. Students explore techniques in digital vector and raster illustration and basic motion design. In addition, participants discuss digital imaging technology as it relates to client communication in graphic design.
This course is an introduction to methods and processes of creating motion graphics for broadcast and cinema. Students explore the relationship between still- and time-based design elements—such as type, image, composition, pacing, rhythm, sequencing, and sound—to create graphic communications. Students explore the variable of motion in a series of narrative graphic design projects that build in complexity over the course of the semester. They work in analog and digital formats, using valuable tools and software programs such as Adobe Photoshop and Adobe After Effects to create motion graphics that complement their individual aesthetic.