Graphic Design Students Pitch Design Campaigns to Lamar Advertising Executives

lamar advertising competition

The winner and the judges! From left: Chief Marketing Officer Thomas Teepell, Art Director Alise Johnson, winning student Kelli Jones, and Creative Director Mendi Lablanc Robinson

LSU graphic design students enrolled in Instructor Luisa Restrepo Perez’s digital imaging techniques course (ART 4553) recently had the opportunity to participate in a design competition for Lamar Advertising.

The students were instructed to create an advertising campaign to help sell ad space for Lamar Advertising. Each student created a campaign that included examples of digital billboard advertisements and complementary ads for placement on buses and at bus shelters.

The students had the opportunity to present their campaigns to Lamar Advertising executives at the firm’s Baton Rouge, Louisiana, location.

lamar advertising competition

Each student presented their campaign to a panel of Lamar Advertising executives.

“It was a great experience getting to present to professionals with such stature,” stated Amy Blacketter, a rising senior in the graphic design program at LSU.

Chief Marketing Officer Thomas Teepell, Creative Director Mendi Leblanc Robinson, and Art Director and LSU School of Art alumna Alise Johnson (BFA 2006) served as the jurors for the competition. Lamar will feature the winning student’s imagery in a real-life advertising campaign!

At the end of the day, Lamar executives chose Kelli Jones as the winner of the competition for her campaign, “Lamar is where you are.” The jurors mentioned three other students’ campaigns as their favorites: Amy Blacketter for “A-peelin’ advertising,” Bo Kim for “Where local comes to life,” and Chris Pinion for “6,451 x larger than social media.”


“It is a main priority in the LSU School of Art’s strategic plan to work with industry partners to offer our students professional opportunities and experiences,” said Kitty Pheney, director of new initiatives at the LSU School of Art. Pheney helped coordinate the competition with Lamar Advertising.

Learn more about Lamar Advertising at

View Kelli’s entire winning presentation, “Lamar is where you are”: